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Rare Disease Pharma Brand Lead
Cambridge, MA · $190,000 to $230,000OPEN JOB: Rare Disease Pharma Brand Lead
OFFICIAL TITLE: Product Strategist - Pompe, ASMD, & MPS1
LOCATION: Cambridge, Massachusetts
RELOCATION ASSISTANCE AVAILABLE
Industry: Pharmaceutical / Biotech
Job Category: Sales / Marketing - Brand Marketing
IDEAL CANDIDATE
This role will report to the Head of Marketing.
REQUIREMENTS:
If you are interested in pursuing this opportunity, please respond back and include the following:
Upon receipt, one of our managers will contact you to discuss the position in full detail.
Jason Denmark
Recruiting Manager
INTERMEDIA GROUP, INC.
EMAIL: jdenmark@intermediagroup.com
LINKEDIN: https://www.linkedin.com/in/jasondenmark/
OFFICIAL TITLE: Product Strategist - Pompe, ASMD, & MPS1
LOCATION: Cambridge, Massachusetts
- 2-3 days per week in Cambridge MA office.
- Candidate must reside in or near or relocate to Cambridge MASS. Remote is NOT an option.
RELOCATION ASSISTANCE AVAILABLE
Industry: Pharmaceutical / Biotech
Job Category: Sales / Marketing - Brand Marketing
IDEAL CANDIDATE
- Brand Lead - Someone who has owned a brand or multiple brands.
- Launch Experience
- Brand Strategy
- Rare Disease/Rare Blood experience is preferred but not required
- Our client’s Rare Disease Business Unit is on a mission to modernize a successful 30+ year rare disease business model so that they are positioned to deliver new therapies over the next 5 years and maintain leadership position in the pharma environment.
- Success of this mission will mean modernizing, a talent dense team that can make faster decisions closer to the customers served.
- Additionally, The Product Strategist will play a critical role in shaping the success of the products by driving a customer-centric brand strategy
- This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes.
- Each marketer will work closely within our GTM models.
This role will report to the Head of Marketing.
- Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
- Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
- Sr level interactions are frequent, as well as making key brand decisions.
- Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
- Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
- Understand unmet customer needs to determine the value proposition of products in the rare disease category.
- Continuously analyze the competitive environment and pipeline activities.
- Create comprehensive views of the patient journey, including strategies for patient identification.
- Build strategies to address competitive entrants, that can be pulled through.
- Develop and execute the commercial brand strategy using market, customer, and competitor insights.
- Lead cross-functional governance meetings to ensure organizational alignment and support product demand forecasts.
- Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.
REQUIREMENTS:
- Bachelor's degree in marketing, business, technology, or life sciences
- Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles
- US, Global, Ex US Experience
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
- Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
- Demonstrated product and/or brand strategy experience.
- Ability to travel 25% within the US.
If you are interested in pursuing this opportunity, please respond back and include the following:
- MS WORD Resume
- required compensation.
- Contact information.
- Availability
Upon receipt, one of our managers will contact you to discuss the position in full detail.
Jason Denmark
Recruiting Manager
INTERMEDIA GROUP, INC.
EMAIL: jdenmark@intermediagroup.com
LINKEDIN: https://www.linkedin.com/in/jasondenmark/