OPEN JOB: Product / Brand Strategist (rare disease pharmaceuticals) LOCATION: Cambridge, Massachusetts
**Flexible work from home days SALARY: $190,000 to $240,000 FULL-TIME BENEFITS - Full RELOCATION ASSISTANCE AVAILABLE
Our client’s Rare Disease Business Unit is on a mission to modernize a successful 30+ year rare disease business model so that they are positioned to deliver new therapies over the next 5 years and maintain leadership position in the pharma environment.
MAIN RESPONSIBILITIES:
Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
Sr level interactions are frequent, as well as making key brand decisions.
Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
Understand unmet customer needs to determine the value proposition of products in the rare disease category.
Continuously analyze the competitive environment and pipeline activities.
Develop and execute the commercial brand strategy using market, customer, and competitor insights.
REQUIREMENTS:
Relevant healthcare or pharmaceutical industry experience
10-15 years experience
Bachelor's degree in marketing, business, technology, or life sciences
Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles
US, Global, Ex US Experience
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.